Financing Inventory Purchasing to Keep Pace with 200%+ Growth

When this fast-growing consumer products company hit the gap between bootstrapping and bank financing, Bridge delivered the working capital it needed to keep pace with surging Walmart demand.

Get Working Capital
Loan Amount

$2,000,000

Distributor

Walmart

Liquidity Increase

8x

Use of Funds

Working Capital

Bridge provided us with the peace of mind and the liquidity necessary to scale our business much more rapidly than we would have been able to otherwise.
Dan Perella, CEO of Chagrinovations
Dan Perella
CEO, Chagrinovations
The Opportunity: Outpacing the mid-stage squeeze
Founded in 2019 and headquartered in Rocky River, Ohio, Chagrinovations is a multi-brand consumer products company with a portfolio of household solutions that includes AirVi, Chillz, Duke-N-Boots, Formit, Tape Terror, Tidy Ups, and VortexX. The team brings more than 100 years of combined industry experience to designing and delivering premium products that solve everyday consumer needs, and has earned shelf space with Walmart and other major retailers nationwide.
By early 2025, Chagrinovations had hit an inflection point. The company had grown more than 200% year over year, hit profitability, and was projecting revenue to continue to grow substantially. Demand was accelerating across the brand portfolio, and the Walmart relationship was expanding.
We’re a mid-stage startup in that ‘never land’ where we’re not big enough to get financed by traditional banks, and too big to manage ourselves.
Dan Perella, CEO, Chagrinovations
The Challenge: Too big to bootstrap, too small for traditional banks
That kind of growth came with a specific kind of problem. Inventory had to be funded ahead of revenue. Retailer payment terms stretched cash flow. The team faced a familiar tradeoff: slow down growth, or give up valuable equity to fund it.
The Solution: A fast, simple process built for mid-stage growth
Bridge took the time to understand the business from the first conversation: the brand portfolio, the retailer relationships, the inventory cycle, and the growth plan. “Emily knew what we wanted,” Perella says. “She understood our business, our challenges, our desires. And even with some difficult requirements, she was able to secure us the deal we needed.” Within weeks, Bridge had a $2 million working capital facility in place, on terms Perella describes as fair, well-suited to a mid-stage business, and structured to grow with Chagrinovations rather than against it.
The Outcome: 8x liquidity and room to run
With the facility in place, Chagrinovations’ liquidity expanded by nearly 8x, giving the company the runway it needed to fund inventory, fulfill Walmart’s growing orders, and meet surging demand, without giving up equity. For Perella, the takeaway is simple: a fast, fair process from a partner who understood the business, and capital that traditional banks would not have provided at a price built for mid-stage growth.
What Bridge has done is simplify the life of a mid-stage startup, and delivered the liquidity that traditional banks would not.
Dan Perella
CEO, Chagrinovations

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